Grand Hyatt - Campaigns

Development of visual communication materials for promoting campaigns and events at the luxury hotels Grand Hyatt São Paulo and Grand Hyatt Rio de Janeiro. 

The challenge was to translate the brand's premium positioning into pieces that conveyed sophistication, adapting the visual language for different campaigns and events. I worked in art direction creating materials that balance elegance and functionality, with careful attention to typography, image selection, and composition. The focus was on ensuring consistency across different touchpoints, without losing the flexibility required for each context and execution. The result was a cohesive set of pieces, aligned with the brand's universe and the specific demands of each campaign and event.