E2E (End to End) is a Colgate-Palmolive concept that encompasses the entire production chain, from factories and the distribution center to the final consumer.
I actively participated in the rebranding process of this concept's communication, from reference research and draft development through to the final concept, which resulted in the campaign "Quem Faz Vibra" (Who Brings the Vibe). The goal was to make the concept clearer and more accessible to employees, while also strengthening integration between teams.
In this project, I contributed to the design of the slogan logo and the campaign badge. The creative direction sought to convey a sense of belonging and unity, inspired by the energy of a football team in celebration, while also incorporating elements of Brazilian identity through shapes and colors." For more informations access here.
YEAR: 2024
CLIENT: COLGATE-PALMOLIVE;
ART DIRECTION: PEDRO NOGUERA + CAROLINE FÉLIX
COPYWRITING: RODRIGO REZENDE
#REBRANDING #BRANDCAMPAIGNS #ENDOMARKETING