Social Media
Creation of visual content for the accounts @colgateprofissional and @colgatefuturoprofissional.
The work consisted of adapting the brand guidelines to the digital environment, with a focus on educational content and engagement with the dental community. Through art direction, I sought to ensure visual consistency across posts, balancing clarity of information, hierarchy, and impact.
E-mail Marketing
Development of email marketing campaigns directed at dentists and dental students, covering topics such as events, promotions, and commemorative dates.
The challenge was to structure informational content in a clear and attractive way within a functional and responsive format. Through art direction, I worked on information hierarchy, typography, and composition to ensure readability, consistency, and alignment with the brand's identity.
YEARS: 2023 - 2024
CLIENT: COLGATE PROFISSIONAL
ART DIRECTION: CAROLINE FÉLIX
COPYWRITING: GREGÓRIO PERETTA
#DIGITAL #SOCIALMEDIA #EMKT #CRM