Trade Marketing
Design of trade marketing visuals for Aviva, focused on supporting the communication with partners and points of sale.
The challenge was to translate Hot Park's offerings and advantages into clear, attractive materials aligned with the brand's positioning, considering different display contexts. Through art direction, the work focused on organizing information, strategically using imagery, and building compositions that would facilitate readability and highlight the key messages. The result was a consistent set of materials capable of strengthening the brand's presence and enhancing its communication in the trade environment.
Endomarketing
Development of endomarketing materials for Aviva, focused on internal communication and employee engagement.
The challenge was to translate institutional messages into clear and accessible materials, capable of informing while also generating identification with the company's culture. Through art direction, the work focused on organizing information, using consistent visual elements, and adapting the language for different formats and internal channels. The result was a set of pieces that strengthen internal communication and contribute to a more integrated experience across teams.
YEAR: 2026
CLIENT: AVIVA
#DIGITAL #FIGMA #EMKT #TRADE #ENDO